Nokia’s new Lumia 900 smartphone is getting a huge push at AT&T, but the carrier’s marketing budget for the new flagship Windows Phone won’t quite add up to sky-high figure suggested on Monday. Ad Age
published an unconfirmed report on Monday stating that AT&T is preparing a massive marketing blitz to promote the new Nokia smartphone BGR called Windows Phone’s best shot yet to gain ground in the mass market
. The carrier will spend as much as $150 million promoting the Lumia 900 according to the report, more than it spent to launch the iPhone. Following our coverage of Ad Age’s report
, a trusted source confirmed to BGR that this is, in fact, not the case. Our well-placed source states that while AT&T is planning to push Nokia’s new Lumia smartphone aggressively, the $150 million figure is not even close to reality. This makes sense considering the big budget Nokia reportedly has set aside for the Lumia 900
, but our source had no information to offer regarding Nokia’s marketing plans. An AT&T spokesperson declined to comment.