Baird Equity Research last week surveyed 488 “younger, tech-savvier” individuals on their interest in Apple’s new iPad
reported on Monday. Among current iPad owners, 48% were interested in purchasing the new iPad, with 35% of those already owning an iPad 2. The survey also found that 29% of international respondents were looking to buy Apple’s latest tablet, compared to 24% of surveyed U.S. citizens. Among new buyers, 42% of those planning to purchase the tablet have never owned one before. 15% of U.S. respondents said that they were likely to purchase the discounted iPad 2, while 28% suggested that they would purchase an iPad instead of a laptop. The top reasons to buy Apple’s latest tablet were its Retina Display, the A5X processor and LTE
, although users cited high prices as the main reason to hold off on purchasing the device.