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Barnes & Noble plans to bring NFC to the Nook

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Old 03-05-2012, 10:31 PM
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Default Barnes & Noble plans to bring NFC to the Nook

Barnes & Noble’s Nook eReader business is expected to see continued growth and was recently spun off into a new subsidiary that Microsoft invested $300 million in. The company’s CEO William Lynch sat down with Fortune and spoke about the future of the Nook business, and the executive said NFC-equipped Nook eReaders will be released as early as this year. “We’re going to start embedding NFC chips into our Nooks,” the CEO said. “We can work with the publishers so they would ship a copy of each hardcover with an NFC chip embedded with all the editorial reviews they can get on And if you had your Nook, you can walk up to any of our pictures, any our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience. That’s coming, and we could lead in that area.”

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